Marketing Manager

About the role:

Founded in 2003, Group-IB is a global cybersecurity company specializing in the prevention and investigation of digital crime. As a Marketing Manager, you will play a key role in driving brand awareness, thought leadership, and commercial growth by planning and executing high-impact regional marketing initiatives focused on the Central Asia market. This role is ideal for a proactive marketer who thrives in a fast-paced, innovative environment and wants to directly influence how the company connects with its audiences and strengthens its market presence.

Tasks to solve:

Event Marketing

• Plan, organize, and execute Group-IB’s participation in key industry events, including conferences, webinars, roadshows, and C-level executive gatherings.

• Coordinate with internal stakeholders and external vendors to ensure seamless event delivery, including logistics, branding, and lead generation.

Channel & Partner Marketing

• Drive engagement with channel partners, resellers, and distributors through co-branded marketing campaigns and partner enablement programs.

• Launch targeted campaigns to strengthen relationships and increase partner-driven opportunities.

Social Media & Content Strategy

• Develop and own the regional website content strategy, including localization of Group-IB's English-language assets into Russian and the creation of CIS-specific content (blogs, threat actor profiles, case studies, landing pages).

• Create thought leadership campaigns, case studies, webinars, and multimedia assets that highlight Group-IB’s cybersecurity expertise and success stories.

Email Campaigns & Lead Generation

• Design and deploy email marketing campaigns that generate awareness, nurture leads, and support regional sales teams.

• Launch campaigns and optimize their performance to maximize engagement, conversion, and ROI.

Account-Based Marketing (ABM)

• Develop and execute personalized ABM campaigns targeting high-value accounts in sectors such as BFSI, telecom, e-commerce, and government.

• Collaborate closely with sales teams to drive pipeline growth and C-level engagement (strategic list identification, activation programs to reach out to them).

• Experience with platforms such as 6sense is a strong advantage.

Marketing Analytics & Reporting

• Track and report on marketing performance metrics, including campaign effectiveness, MQLs/SQLs, and ROI.

• Use insights to present results to stakeholders and refine strategy to improve future campaign outcomes.

Requirements:

• Minimum 3 years of experience in B2B marketing, ideally within the cybersecurity, technology, or SaaS industries.

• Strong understanding of AI-driven marketing workflows and hands-on experience using AI tools to improve content production, analytics, personalization, campaign execution, and operational efficiency.

• Proficiency in project/event execution, digital marketing, and content development.

• Hands-on experience with email marketing tools (e.g., HubSpot, Marketo), social platforms (especially LinkedIn and Telegram), and ABM strategies (experience with 6sense is a plus).

• Strong analytical skills and a data-driven approach to campaign optimization.

• English proficiency: minimum B2 level.

• Excellent copywriting and storytelling abilities are a plus.

Why choose Group-IB

• Your happiness is important to us. We want every single team member to be happy.
• Continuing professional development. At Group-IB, you can choose from various paths to growth: progress as an expert, advance to a management position, try your hand in another department, relocate abroad, or launch a new business area at Group-IB.
• A team with extensive international expertise. Do you have experience but are looking for exciting challenges? By choosing us, you will be choosing complex tasks and continuously improving your skills in a fast-growing international company.
• Globally recognized technologies. Group-IB's offices are located in seven countries and our products and services are sold in 60 countries. What’s more, Gartner, IDC, and Forrester have ranked our technologies among the best in their class. We work with over 450 international partners and about 500 clients.
• A culture created by each of us. Group-IB’s employees speak many different languages and understand one another. We respect each other's beliefs, share common values, and strive toward the happiness of every employee.
• Economic stability. Group-IB's sustainable growth helps rapidly develop careers that would take years to progress as far as most other companies.

Sounds like you? Apply now!