Brand Marketing Leader

[Urgent]

Role Purpose

Responsible for building and developing the brand in the assigned market through integrated marketing strategies, ensuring strong and consistent brand positioning while supporting user growth and revenue objectives.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand strategy aligned with business objectives and local market dynamics
• Define brand positioning, messaging, and ensure consistency across all channels
• Ensure compliance with global brand guidelines

Integrated Marketing Campaigns

• Plan and execute multi-channel marketing campaigns (online & offline)
• Collaborate with Growth and Marketplace teams to maximize campaign effectiveness (acquisition & demand)
• Monitor, evaluate, and optimize campaign performance

Content & Communication

• Manage brand communications, social media, and PR activities
• Work with KOLs/KOCs, agencies, and media partners
• Handle crisis communication when required

Brand Performance & Insights

• Track brand metrics such as awareness, engagement, and perception
• Analyze market trends, competitors, and customer behavior
• Provide data-driven recommendations to improve brand strategy

Cross-functional Collaboration

• Work closely with Growth, Sales, Marketplace, and Product teams
• Support market launch initiatives and geographic expansion

Key Requirements

• Bachelor’s degree in Marketing, Business, or related fields
• 4+ years of experience in Brand Marketing or Integrated Marketing
• Experience in mobility, e-commerce, platform, or tech companies is preferred
• Strong understanding of digital marketing, social media, and integrated communications
• Strategic thinking with a creative and data-driven mindset
• Strong project management and stakeholder management skills
• Ability to work in fast-paced, high-growth environments

Key Competencies

• Brand strategy and positioning
• Creativity and storytelling
• Data-driven mindset
• Campaign management and execution
• Cross-functional collaboration