Ensure execution of the herbicide product strategy and tactics to meet the business and financial objectives, build and drive branding strategy for product portfolio
Manage actively herbicide product life cycle to ensure proper execution on each stage from idea evaluation to phase out. Drive sucesfull New Product Introductions (NPI’s) and brand repositioning
Own herbicides SMS’s portfolio decisions for the BU, manage and allocate A&P (all 4Ps) spent and communication strategy
Implement efficient soy, sunflower, oil seed rape herbicide campaign management at BU level in line with Portfolio/Product strategy and regional priorities, drive effective cross functional interaction
Form and sustain close partnership with colleagues responsible for crop portfolio at European level and Managers responsible for herbicides development and trialing
Contribute to forecasting with Sales to maximize accuracy and sales efficiency (S&OP)
Education
Biology
Agriculture
Knowledge:
Technical products knowledge, herbicide active ingredients knowledge
Understanding of agricultural market customer needs and trends
Knowledge of brand management and marketing
Knowledge in portfolio management
Understanding of the seed industry, crop protection and on the farm activities
Skills:
3-5 years еexperience in the agricultural industry (in marketing, sales)
Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower’s business
Analytical and project management skills
Market and financial modelling
Verbal and written English (advanced level)
Behaviours Critical capabilities for the role:
Excellent networking capabilities
Strategic thinking
Good communication and presentation skills
Good influencing and negotiation skills
Flexibility
Transparent work style
Creative thinking
Ability to work with multiple tasks, cross functions