Content Strategist

BYD CENTRAL ASIA OOO

Content Strategist

Ташкент, Мирабадский район

Описание вакансии

Position: Brand Content Specialist

Responsibilities:

1. Support to manage and maintain consistent brand content and tone across all channels.
2. Create core brand assets, including brand story, technology highlights, products.
3. Adapt global brand, technology and product messaging to fit local culture and audience. Especially translate product features into clear, compelling value propositions with strong conversion potential.
4. Write and localize website and marketing content (homepage, product pages, brochures, etc.).
5. Collaborate with design teams to deliver content projects.
6. Monitor and optimize content performance to improve engagement and conversion.

Requirements:

1. fluent in Uzbek and Russian; basic English reading skills
2. Strong copywriting skills with a clear and engaging writing style
3. Good sense of branding and ability to maintain a consistent tone
4. Understanding of local culture and audience behavior
5. Experience in content, social media, or marketing is preferred
6. Automotive industry experience is a plus
7. Basic knowledge of SEO is a plus
8. Having a portfolio is a plus
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