Senior Marketing & Growth Specialist (Russian / English)

We’re a fast-growing, early-stage, family-owned company with a long-term approach to growth where Katya’s passion for wellness and years of management experience at Disney meet Alex’s entrepreneurial background, IT skills, and love for Africa 🇿🇦.

You’re a strategic, hands-on digital marketer who loves building brands, driving measurable growth, and working across cultures (ja, you’ll have to learn the difference between now, just now, and now now).

We’re looking for a strategic, hands-on digital marketer who loves building brands from the ground up, driving measurable growth, and taking ownership of real business results.

You are someone who thinks in outcomes, not tasks, takes initiative, and enjoys solving complex growth challenges across cultures.

About the Role - The mission of this role is to drive measurable business growth, increase brand visibility, and strengthen both businesses through effective marketing strategy and execution.

Join us to build the marketing engine for two projects:

Face Cult (facecult.co.za) – a premium facial massage studio in Cape Town with consistent 5-star reviews and 100% YoY growth. Your key goal will be to make facial massage a must-have part of every Capetonian’s beauty routine as we continue to scale.

Main KPIs:

Studio Occupancy Rate (60%+ low season, 80–100% high season)

Average client spend

Client Retention & Repeat Rate

Client Acquisition Efficiency (CAC, ROAS)

Brand Visibility & Social Proof (social media audience and engagement, UGC)

Growth in New Local Clients

Janssen Cosmetics (janssen-cosmetics.com) – launching the official distribution of this high-end cosmeceutical brand across the Southern African region (South Africa, Namibia, Botswana, Lesotho, Eswatini). Your key goal will be to build Janssen Cosmetics into a strong, recognisable skincare brand across South Africa, grow retail online sales, and support future expansion into B2B distribution.

The primary focus for Janssen is to establish brand presence in the market and launch online retail cosmetic sales to achieve profitability in under 3 months.

Main KPIs:

Fully functional digital sales funnel established (CJ defined and key conversion points implemented)

Analytics and conversion tracking fully implemented

Quick wins identified and implemented (CVR improvement and UX improvements implemented)

Growth in online retail sales through the website

Growth in brand awareness and trust (Reach growth, Engagement rate growth, Social-driven traffic growth, SEO performance growth)

Paid acquisition channels launched and optimised (Google Ads launched, Google Shopping launched, Paid Social campaigns launched, ROAS improvement)

Who We’re Looking For

We’re not looking for someone who simply executes tasks. We’re looking for someone who takes ownership of growth, builds systems, tests ideas, and delivers measurable results.

Requirements:

• 3+ years of marketing experience,
• strong digital, performance marketing and advertising skills, and a data-driven, results-oriented, AI-native mindset,
• Experience in beauty/wellness/lifestyle, or premium services is highly valued,
• Experience with international or multi-market projects is a strong advantage.

What We Offer

• Remote full-time position
• Opportunity to build and scale two growing brands
• Direct impact on business growth
• Performance-based bonus linked to KPIs

Compensation:

$1,500 (Base) – $3,000/month (KPI-based bonus)