Social Media Manager (SMM)

Description
VillaCarte Group is a group of companies operating since 2012. We develop and manage premium real estate and hospitality projects in Phuket. Our portfolio includes Layan Green Park, La Vista Villas, Layan Verde, VillaCarte Agency, the proptech project Sabai, and La Green Hotel. We are looking for a global talent with experience in bringing their company/products to International Markets and has a portfolio of Global Campaigns. This role is to expand VillaCarte Group’s market reach. The end goal is to bring in Property Buyers and Serious Investors for our developments: Layan Verde, Layan Green Park, and more.

Requirements

• 100% Fluent in English.

• This role is not just creating content and shootings, but also owning Social Media Performance and 'Leads from Social' Funnel

• Creative, full of ideas, proactive, communicative to the team, knows digital marketing field, international trends and global brands.

• Have entrepreneurial mindset, Tasks Management skill, quick-witted, work efficiently and agile.

• Preferrebly had experience in Luxury Real Estate Marketing and campaigns targeting global buyers: USA, Europe, Australia, UAE, Asia.

• Office-based in Phuket, Thailand

Role Purpose: Own and scale Social Media as Lead Generation source and Brand Building channel.

Responsibilities

1. Commercial Ownership

• Turn social media into a qualified lead generating channel

• Track full funnel performance: reach → engagement → inquiry → qualified lead → site visit

• Report on cost per lead and contribution to sales pipeline

2. Content Strategy & Planning

• Develop platform specific strategies for Instagram, Facebook, TikTok, YouTube, LinkedIn, LINE, Telegram

• Create monthly content calendars per brand and business unit

• Align content with campaign objectives and sales priorities

3. Content Production

• Produce and direct Reels, testimonials, interviews, and event coverage

• Manage shoots, scripts, storyboards and post production

• Ensure visual consistency with brand positioning

4. Community & Lead Management

• Respond to DMs and comments within 24 hours

• Move conversations into LINE, Telegram or directly to Sales

• Maintain ongoing conversations with brokers, agents and prospects

5. Performance Optimization

• Improve CTR, engagement rate and conversion rate

• A/B test creatives and messaging

• Monitor competitors and platform trends and implement learnings

6. Reporting

• Deliver monthly performance reports with insights and action plan

• Recommend budget allocation adjustments based on result

Nice to Have

• Bonus point of you understand Russian language

Please attach your portfolio