Social Media Manager

Key Responsibilities

Content Creation & Production:

• Develop scripts and create storyboards;

• Write copy: native captions, intros and conversion-focused posts;

• Collaborate with the design team: prepare clear briefs and manage deadlines;

• Publish content across all brand platforms.

Trend Analysis & Forecasting:

• Monitor global and local social media trends;

• Analyze audience behavior: what goes viral, how content consumption patterns evolve;

• Quickly adapt trends to the brand while maintaining a consistent tone of voice;

• Research TikTok culture, memes, trending formats and evaluate their relevance for the brand.

Analytics & Optimization:

• Track performance metrics: ER, CTR, reach, saves, shares;

• Prepare weekly/monthly performance reports;

• Conduct competitor analysis: posting frequency, tone, visual style, formats and results.

Requirements (Skills & Experience)

• 1-3+ years of experience in SMM or digital marketing;

• Hands-on experience managing commercial accounts: Instagram, TikTok, YouTube, Pinterest, Facebook;

• Understanding of platform algorithms and the factors that influence reach and engagement;

• Ability to analyze audience behavior, content metrics and performance;

• Strong social media copywriting skills;

• Ability to create clear and actionable briefs for designers and freelancers;

• Knowledge of social media trends, meme culture, TikTok dynamics and the ability to adapt them to the brand;

• Advanced English (spoken and written).

Nice to have

• Experience working with international markets;

• Experience in categories such as children’s products or edutainment;

• Experience using social media scheduling tools and influencer search platforms.

Conditions:

• Schedule: 5/2; 7-hour workday; flexible work schedule.
• Payment for courses, business trips, and conferences for professional development.
• 50% reimbursement of foreign language course fees.
• 50% reimbursement of sports activities fees.
• 50% reimbursement of medical expenses.
• 50% reimbursement of the cost of books of any genre.
• Opportunity to purchase necessary work equipment.
• Paid vacation: 20 working days per year.
• Friendly and responsive team, reasonable management.