SMM Manager

We’re looking for a true social media expert — someone who deeply understands how platforms and algorithms work, who can feel the audience, and who knows how to turn insights into high-performing content.
Not just posting memes or recycling trends, but shaping a coherent strategy, building narratives, and growing an engaged community across Instagram and YouTube (and other platforms).

A person who can own the entire social ecosystem: from strategy and content creation to analytics, experiments, and growth loops.

Direct Manager: Head of Marketing
Location: Minsk
Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote)

Responsibilities:

• build and execute a growth-focused social media strategy across Instagram,
  Tik-Tok, Facebook, YouTube, and LinkedIn;

• create, manage, and optimize a detailed content calendar;

• track performance metrics and identify opportunities for growth;

• understand and analyze audience behavior, motivations, and content consumption patterns;

• work closely with design, video, and product teams to align messaging and storytelling;

• experiment with new formats, creative angles, and distribution tactics;

• establish and refine brand voice across all channels;

• manage community interactions: comments, replies, and engagement-driven communication.

What We Expect from You:

• 3+ years of hands-on experience managing social media for consumer brands or digital products;

• strong expertise in Instagram and YouTube growth mechanics;

• proven experience scaling accounts or delivering measurable social growth;

• strong understanding of analytics tools (Meta Insights, YouTube Studio, GA4, etc.);

• comfortable working with designers/editors or creating basic content independently;

• ability to write strong, fast, engaging copy;

• english B2+(written and spoken);

• creative mindset + strategic thinking + operational discipline.

Nice to have:

• experience with influencers and UGC workflows;

• experience with B2C Tech brands/apps social networks management.

Perks:

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental and/or medication coverage);

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

Ссылка на вакансию в банке вакансий на gsz.gov.⁣by:
*вакансия, планируемая к открытию (перспективная)