Director of Marketing Department

AIFC Authority is seeking an experienced and strategic Director of Marketing Department to lead the overall marketing function with a strong focus on product marketing. The ideal candidate will design and execute comprehensive marketing strategies that drive business growth, elevate AIFC’s product value propositions, and strengthen market positioning. This role requires a leader with analytical thinking, creativity, and deep understanding of how to market and scale products in a B2B ecosystem. The Director will oversee budgets, manage a professional team, and ensure close alignment with business and product objectives across the organisation.

Key Responsibilities

• Develop and execute integrated marketing and product marketing strategies aligned with business objectives, including defining target audiences, shaping product positioning and messaging, and selecting the most effective channels to promote AIFC products and projects.
• Lead the development of product value propositions, ensuring that each AIFC product and initiative has clear, differentiated messaging and market fit.
• Manage the overall marketing budget and allocate resources strategically to maximize ROI across both brand and product marketing activities.
• Lead, coach, and develop a team of marketing professionals, ensuring they have the capabilities and tools to deliver high‑quality campaigns and product marketing initiatives.
• Collaborate with structural units of the Company and AIFC Bodies to ensure product marketing strategies support broader organisational goals and business development priorities.
• Continuously monitor performance of marketing and product‑related campaigns, analyze effectiveness, and recommend improvements based on data and insights.
• Support go‑to‑market planning for new and existing AIFC products, coordinating launch activities and ensuring strong market adoption.
• Perform other responsibilities as instructed by the Chief Communications & Marketing Officer.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years in a leadership role with proven experience in marketing management, ideally with significant product marketing responsibilities.
• Prior experience in B2B and/or financial companies is an advantage.
• Strong expertise in digital marketing, product positioning, content development, and analytics.
• Demonstrated ability to design and execute successful marketing and product go‑to‑market strategies.
• Experience managing teams and collaborating with product owners and cross-functional departments to achieve business outcomes.
• Excellent communication and interpersonal skills.
• Proven capability in budget management and performance measurement.
• Ability to work effectively with diverse internal stakeholders and cross-functional teams.
• Fluency in English, Russian, and Kazakh is required.