Digital Marketing Specialist

This role is all about scaling: planning, launching, and optimizing high-impact performance marketing campaigns across multiple channels and affiliate networks. You’ll work closely with product, creative, and analytics teams to deliver campaigns that drive measurable growth and deliver real business results.

Key Responsibilities:

• Planning, launching, and optimizing advertising campaigns in paid channels (Meta Ads, Google Ads, Telegram Ads, TikTok Ads, etc.)
• Setting up and maintaining analytics systems (Google Analytics, Amplitude, etc.)
• Adapting creatives and landing pages to different scenarios
• Testing new traffic sources, advertising formats, and targeting approaches to improve customer acquisition.
• Developing media plans, budgeting
• Conducting A/B tests (creatives, targeting, landing pages)
• Monitoring the effectiveness of advertising campaigns
• Managing advertising accounts, tracking and preventing blocking
• Funnel analysis and identifying growth points at all stages of traffic acquisition
• Preparing reports and scaling proposals

Required Skills:

• 3+ years of experience as a performance marketer
• Experience working with multiple advertising networks and traffic sources.
• Skills in analytics (Google Analytics, Amplitude, etc.)
• Results-oriented approach: achieving CPA, ROI.
• Ability to manage multiple campaigns, quickly test hypotheses, and scale successful campaigns

Nice to Have:

• Experience in marketing financial services, cryptocurrency, blockchain, gaming, and gambling.
• Understanding the specifics of promoting crypto products in various jurisdictions.
• Basic copywriting and creative development skills (Figma, Canva, AI editors).
• Ability to work with task trackers (Linear, ClickUp, etc.).

Why Join Us?

• 💸 Compensation: Competitive base salary

• 🏢 Inspiring Workspace: Work from a beautiful office Almaty, Kulan Business Center

• 📚 Career Growth: Continuous learning & promotion opportunities

• 🧘‍♂️ Work-Life Balance: 28 days of paid holiday & flexible schedule

At Tothemoon, you won’t just be running campaigns — you’ll help define how businesses and consumers discover and engage with crypto. If you’re passionate about growth marketing, excited by innovation, and ready to scale customer acquisition in the digital asset space — we want to hear from you.

👉 Apply now and let’s build the future of finance together.