Senior PPC Specialist

Andersen is hiring a Senior PPC Specialist to drive and optimize large-scale advertising campaigns, manage budgets, improve performance metrics, and support strategic marketing growth.

Andersen is a pre-IPO software development company that provides a full cycle of services. For over 18 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Today, we are working with businesses from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.

Responsibilities:

• Developing and implementing Google Ads campaigns with a focus on efficiency and scalability.
• Managing large advertising budgets to ensure optimal allocation and control of key KPIs.
• Continuously optimizing campaigns (keywords, ads, bids, targeting) to achieve performance goals.
• Monitoring and analyzing key metrics (CTR, CPA, ROAS, Conversion Rate, Impression Share, CPL, etc.), preparing regular reports for C-level, and proposing actionable next steps.
• Implementing and testing new advertising tools and formats.
• Setting up and maintaining conversion tracking and attribution systems.
• Researching market trends, competitors, and user behavior to identify new growth opportunities.

Must-haves:

• Experience in digital marketing for 5+ years, including 3+ years in senior-level Google Ads (B2B/IT).
• Proven experience managing large budgets and driving ROI-focused campaigns.
• Strong knowledge of Google Ads tools: Search, Display, Video, Performance Max, Shopping.
• Hands-on experience with GA4 and GTM, including event and funnel setup.
• Solid understanding of attribution models and end-to-end analytics.
• Advanced skills in data analysis, dashboards, and BI tools.
• Level of English – from Intermediate+ and above.

Nice to have:

• Experience with LinkedIn Ads and Bing Ads.
• Work with US, European, UK, and MENA markets.
• Background in an agency or managing multiple campaigns simultaneously.
• Automation skills with scripts or tools (e.g., Google Ads Scripts, Zapier, Looker Studio).

Reasons to join us:

• Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc..
• For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team.
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth.
• The most important thing that we value in our employees is a commitment to continuous learning. The company supports them in this and gives them access to the best educational platforms, seminars, and practices. In addition, for over 18 years, Andersen has assembled a huge knowledge base and established a robust resource management institution.
• We have been strengthening our expertise since 2007. During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
• We are a cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded.

Link to the vacancy in the job bank at gsz.gov.by:

https://gsz.gov.by/registration/employer/vacancy/create-future/18316/detail-public/

Join us!