Content Creator

Investbanq is an AI-powered wealth operating system for family offices, asset managers and banks. We are empowering traditional financial institutions to rapidly transform into AI-driven WealthTech players, enabling them to effectively capitalize on the growing wealth transfer to affluent millennials and other digital natives across emerging Asia and MENA. We are scaling quickly across Asia and MENA and are assembling a high‑calibre engineering team to power our next phase of growth.

Why this role matters

The Content Creator will be responsible for developing and executing InvestBanq'scomprehensive content strategy across multiple digital platforms, with a primary focus on LinkedIn, Instagram, TikTok, YouTube, and podcast channels. You will produce high-quality, trend-driven content that resonates with our target audiences—from ultra-high-net-worth individuals and family offices to tech entrepreneurs, startup founders, andMSMEs across Singapore, Southeast Asia, and Central Asia. This role requires a unique blendof storytelling, technical production expertise, platform algorithm knowledge, and theability to manage the complete content lifecycle from ideation and filming to post-production and social media optimization.

Key Responsibilities

LinkedIn &Professional Content

• Develop compelling LinkedIn content forInvestBanq founders and executives, includingthought leadership posts, industry insights,and personal brand narratives that align withcorporate messaging and market positioning.
• Create long-form, engaging posts (500–1500words) that educate and inspire B2Baudiences on AI in wealth management,FinTech trends, investment insights, andmarket analysis.
• Manage InvestBanq's official LinkedIn page,scheduling posts, engaging with comments,and optimizing content performance throughanalytics and algorithm understanding.

Instagram Content

• Develop cohesive visual narratives forInstagram, including high-qualityphotography, carousel posts, Reels, and Storiesthat reflect InvestBanq's brand aesthetic andvalues.
• Create authentic content featuring InvestBanqfounders, team members, and culture thathumanizes the brand and builds communityconnection.
• Maintain consistent posting schedules,monitor engagement metrics, respond to DMsand comments, and adapt content based onperformance data and follower feedback.

Video &YouTube Production

• Oversee the complete video productionprocess: scripting, shot planning, filming (on-location and in-studio), equipmentmanagement, editing, color grading, sounddesign, and post-production refinement.
• Develop and execute a content calendar forInvestBanq's YouTube channel, includingeducational series, founder interviews,market analysis videos, and product demosoptimized for YouTube's algorithm andaudience retention.
• Manage video titles, descriptions, tags,thumbnails, playlists, and audience targeting;analyze watch time and engagement metricsto continuously improve performance.

Podcast Production

• Conceptualize and develop podcast episodesfeaturing InvestBanq insights, founderinterviews, industry experts, and markettrends relevant to wealth management andemerging markets.
• Manage full podcast production: guestoutreach, interview scheduling, recording(audio/video), editing, mixing, and distributionacross platforms (Spotify, Apple Podcasts,YouTube).
• Optimize podcast metadata, manage listenerengagement, promote episodes across socialchannels, and build audience loyalty throughconsistent, high-quality releases.

Cross-Platform Strategy

• Create short-form, trend-forward TikTokcontent that educates and entertains youngeraudiences on finance, investing, andentrepreneurship while maintaining brandvoice and authenticity.
• Demonstrate deep understanding of platform-specific algorithms (YouTube, Instagram,TikTok, LinkedIn) and use this knowledge tooptimize content timing, format, hashtags, andengagement tactics.
• Stay current with emerging trends, viralformats, music, and cultural moments acrossall platforms; adapt InvestBanq messaging toremain relevant and shareable.

Content Operations & SMM

• Develop and maintain a monthly/quarterlycontent calendar aligned with business goals,seasonal trends, product launches, and keycompany milestones.
• Post content across LinkedIn, Instagram,TikTok, and YouTube on optimal schedules;engage with comments, messages, andcommunity interactions; build communityrelationships and respond to sentiment.
• Track and report on content performanceacross all platforms using native analyticstools and third-party platforms; identify top-performing content and adjust strategyaccordingly.
• Maximize ROI by adapting single pieces ofcontent across multiple formats and platforms(e.g., YouTube video → Instagram Reels →TikTok → LinkedIn carousel).

Requirements

• Minimum 2–3+ years of professional experience in content creation, social media management, video production, or digital marketing, preferably within FinTech, WealthTech, SaaS, tech, or media sectors.
• Proven ability to write engaging, platform-native copyfor LinkedIn (professional), Instagram (visual + caption), and TikTok(conversational, trend-aware); demonstrated portfolio of published content acrossmultiple platforms.
• Hands-on experience with the full video production workflow, including filming, editing, color grading, sound design, and post-production tools (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent); comfort withboth professional and run-and-gun shooting styles.
• Experience producing, editing, and managing podcasts or audio-first content; familiarity with podcast hosting platforms (Buzzsprout, Anchor,Transistor, etc.), distribution networks, and audience growth strategies.
• Deep understanding of how LinkedIn, Instagram,TikTok, and YouTube algorithms work; proven ability to optimize content for reach,engagement, and retention on each platform.
• Demonstrated ability to identify and leverage emerging trends, viral formats, and cultural moments; comfort with rapid iteration andexperimentation.
• Excellent command of English (written and spoken); Russian language proficiency is highly advantageous. Ability to create culturallynuanced content for diverse audiences across Southeast Asia and Central Asia.
• Strong self-motivation, ability to manage multipleprojects simultaneously, comfort with ambiguity, and willingness to take ownershipof content performance and improvement.
• Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve.
• Graphics & Design: Canva, Adobe Creative Suite (Photoshop, After Effects).
• Podcast/Audio: Audacity, Adobe Audition, or similar DAWs.
• Analytics: Google Analytics, native platform analytics (YouTube Analytics,Instagram Insights, TikTok Analytics).
• CMS/Scheduling: Later, Buffer, Hootsuite, or similar scheduling tools
• AI Tools: Familiarity with AI-powered editing, transcription (Descript, OpusClip), and content generation tools to enhance efficiency.
• Excellent communication and collaboration; ability to work with founders, executives, and cross-functional teams; attention to detail; creativeproblem-solving; and strong editorial judgment.
• Experience managing creator communities or building engaged fan bases Familiarity with live streaming (YouTube Live, Instagram Live, TikTok Live). Basic copywriting and SEO knowledge for YouTube metadata optimization. Experience working in startups or fast-paced, resource-constrainedenvironments

Working conditions

• Hybrid work environment: 3 days in the office, 2 days remote.

• Modern office location in Almaty.

• Official employment in compliance with AIFC Employment Regulations.

• Opportunities for professional growth and career progression.

• Multilingual working environment.

• Exposure to cutting-edge AI-driven WealthTech solutions.

• A collaborative and inclusive corporate culture that values innovation and initiative.

• Periodic remote (e.g., during winter) from year 2.

• ESOP participation from year 2.