SMM-менеджер

Key Responsibilities

1. Strategy Development & Planning:

• Develop and execute annual/quarterly social media marketing strategies, ensuring alignment with overall brand objectives and marketing plans.

• Conduct competitor analysis, trend insights, and audience research to continuously optimize strategic direction.

• Manage the social media content calendar together with SoMe agency to ensure strategic and cohesive content publishing.

2. Content Planning & Creation:

• Lead the planning, creation, and production of original content (including text and image, short videos, live streams, etc.) with agency, building a highly distinctive brand content style.

• Manage external content creators, KOLs/KOCs, and agencies to ensure output aligns with brand tone and quality standards.

• Establish and maintain the brand's social media content asset library.

3. Channel Operations & Growth:

• Be responsible for the daily operations, follower growth, and engagement enhancement of core platforms (e.g., Instagram, TikTok, Telegram, YouTube).

• Adapt and execute global/headquarters social media campaigns such as Xiaomi Imagery Awards,Xiaomi Master Class; plan and implement growth initiatives (e.g., TikTok chanllenge campaigns, H5 page engagement, hashtag challenges) to efficiently acquire potential users.

• Manage social media advertising budgets, execute targeted ad campaigns, and optimize cost-per-follower acquisition and traffic to sales

4. Data Analysis & Optimization:

• Monitor, analyze, and report on key social media metrics (e.g., engagement, growth, traffic, conversion rate, brand share of voice).

• Based on data insights, continuously test and optimize content strategy, posting schedules, and advertising strategies.

• Regularly report social media performance and ROI to the team and management.

5. Community Management & Public Sentiment Monitoring:

• Build an active online brand community, nurture core user relationships, organize offline fan events such as Xiaomi Fan Club, Xiaomi POP Run, Xiaomi Renovation, and enhance user loyalty.

• Establish a public sentiment monitoring mechanism, promptly respond to user comments and direct messages, and properly manage potential crises.

• Collaborate with customer service and product teams to translate user feedback into actionable insights for product and service optimization.

Requirements:

• Bachelor's degree or higher, preferably in Marketing, Communications, Advertising, or related fields.

• 3-5 years of experience in social media marketing or digital content operations. Prior experience successfully building or managing social media accounts for well-known brands is preferred

• Proficient in the operational rules, content ecosystems, and advertising systems of major social media platforms (mastery of at least 2-3 platforms required).

• Excellent content planning and copywriting, with a high standard for visual aesthetics. Familiar with basic image and video editing tools.

• Data-driven mindset, proficient in using social media data analytics tools for performance evaluation.

• Strong Internet Savvy & Rapid Learning Ability: Keen ability to capture trending topics and skillfully integrate them with the brand.

• Resilience & Creativity: Can maintain creative passion and handle challenges in a fast-paced, multi-tasking environment.

Preferred Qualifications:

• Experience in building a social media matrix from scratch or incubating a successful IP is a plus.

• Practical skills in photography, short-form video shooting/editing, graphic design is a plus

• A rapidly developing international platform
• Additional medical insurance
• A conveniently located office with easy access to the subway station
• 5/2 work schedule