User Acquisition Lead (GameDev)

PlayDeck is one of the fastest-growing gaming platforms on Telegram, with over 5 million users. Our platform offers a one-of-a-kind experience where users can discover unique games, compete, and win prizes—all without leaving Telegram. We bring fun, unique games right into the Telegram app, where players can compete and win prizes.

We are looking for an experienced and results-driven User Acquisition Lead to develop user acquisition strategies and scale advertising campaigns for our gaming projects.

Responsibilities:

• Develop and execute user acquisition strategies to scale and optimize advertising campaigns.
• Manage advertising budgets, including planning and allocating funds to maximize ROAS and LTV.
• Conduct A/B tests on creatives, targeting, and funnels to improve key performance metrics.
• Perform in-depth data analysis (LTV, CPI/CAC, ROAS, Retention) to make informed decisions.
• Work closely with the creative team (motion designers, copywriters) to develop and test hypotheses.
• Monitor the market, analyze competitors, and explore new user acquisition channels.

Required Qualifications:

• 3+ years of experience as a User Acquisition Manager/Lead in the game development industry.
• Hands-on experience with major advertising platforms: Meta Ads, Google UAC, TikTok Ads, Unity, Applovin.
• Practical experience with analytics systems: AppsFlyer, Adjust, Firebase, Google Analytics.
• Deep understanding of key mobile marketing metrics
• Skills in data visualization tools (Google Looker Studio, Tableau, Superset) or the ability to build complex reports in Excel/Sheets.
• Experience managing an advertising budget of $250k+ per month.
• Strong analytical skills, with the ability to work with large datasets and draw actionable insights.
• Team player with the ability to collaborate and build processes with cross-functional teams (production, analytics).

Nice to have:

• Experience promoting games on Telegram or other messaging platforms.

Why it is a fantastic opportunity:

• Our business is growing at an exponential scale.
• Non-bureaucratic management that focuses on results.
• Regular performance reviews to assess your progress.
• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
• Compensation for medical expenses.
• Provision of necessary equipment.
• 20 working days of paid vacation annually.
• 11 days off per year.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal conferences, English courses and corporate events.

PlayDeck is an equal opportunity employer.