Develop and execute the overall new media marketing strategy, annual plan, and budget for the Russian market.
Lead the social media and community team, managing integrated operations, content planning, and audience growth across all official platforms (VK, TG, YouTube, etc.).
Drive the creation and omnichannel distribution of high-value brand IP (e.g., owner stories, crossover series) to build digital brand assets.
Build and deepen the private traffic pool operation system to enhance user interaction and loyalty.
Manage KOL/influencer and agency resources, leading large-scale integrated marketing campaigns.
Establish a data monitoring system, analyze market trends and performance to drive continuous strategy optimization.
Act as a key collaboration interface, partnering with Sales, Product, and the dealer network to enable business conversion.
Requirements:
Strong strategic planning, content innovation, and brand storytelling skills for new media.
Proficient in operating major Russian social platforms and advertising tools, with a data-driven mindset.
Experienced in resource integration, cross-departmental project management, and business communication.
Deep insight into the automotive market and user trends, with a results-oriented approach.
Fluent English for everyday communication & reporting.
Conditions:
Official employment according to the labour code of the RF.
Working schedule: 5/2 (office).
VMI (incl. dentist) after probation period.
Corporate discounts for employees.
Transportation & meal allowance.
Flexible start of working day (8:00-10:00).
Modern & comfortable office close to Technopark metro station.