Creative Producer

This role is not about “making creatives.” It’s about building a creative engine that actually drives growth.
We’re looking for a Creative Producer who truly understands how performance creatives work — not in theory, but in real life.
Someone who has seen ads fail, ads scale, and knows exactly why that happened.
You won’t inherit a clean, polished system. You’ll build it. From messy ideas, half-working ads, and raw insights — to a structured, repeatable pipeline of creatives that consistently perform.
You’re the kind of person who:

• can look at an ad and immediately explain why it works (or why it doesn’t)

• knows how to turn intuition into clear, testable hypotheses

• is comfortable killing ideas fast and doubling down on winners even faster

Direct Manager: Head of Marketing.

Location: Minsk
Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote)

• build and own creative as a growth function, directly impacting performance and revenue;

• build and scale a creative production pipeline from zero to a library of high-performing creatives;

• develop and execute a clear creative strategy aligned with growth and performance goals;
• generate, prioritize, and validate creative hypotheses (angles, hooks, narratives, formats);
• launch, manage, and optimize continuous creative testing and A/B experiments;
• own the full creative lifecycle: idea → brief → production → testing → iteration → scaling;
• work closely with Growth, UA, Design, Motion, and Copywriting teams to align creative execution;
• analyze creative performance metrics (CTR, CPA, CVR, early retention signals);
• identify, scale, and iterate on winning creatives while quickly stopping underperforming ones;
• build, grow, and manage a high-performing creative team (design, motion, copy, video).

What We Expect from You:

• 4+ years of experience as a Creative Producer or Creative Strategist;
• hands-on experience creating and scaling performance-driven creatives for mobile apps or B2C digital products;

• strong understanding of how creatives influence the funnel and growth outcomes;

• ability to think in hypotheses, systems, and experiments, not just ideas;

• strong creative taste, storytelling skills, and audience intuition;

• data-aware mindset and comfort analyzing creative performance results;

• experience building and managing creative teams (design, motion, copy, video);

• ownership mindset and confidence making decisions in ambiguous startup environments;

• fluent English (written and spoken).

Nice to have:

• experience with utility/productivity/health&fitness apps;
• experience with web funnels (web-to-web) performance process.

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental and/or medication coverage);

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.