UA Producer (Gamedev)

We are Belka Games. Our company is one of the 20 highest-grossing game developers in Europe according to data.ai, and our audience recently surpassed an important milestone of 110 million players.

You'll be the primary expert for your channel. The UA Producer we're looking for can evaluate the potential of a channel, drive development, look for growth points, and ensure that acquisitions perform and meet current KPIs.

Are you constantly seeking growth opportunities and love diving into the details? Do you rely on analytics, experimentation, and strong argumentation as your main tools? Then you are exactly who we are looking for.

What you'll be doing:

• Defining vision and shaping growth strategy for different activities of User Acquisition (attribution, fraud, etc.)
• Being responsible for a positive dynamic in your group of UA traffic sources and reaching established KPIs
• Defining priorities under which mini teams developing separate channels/UA parts will perform tasks
• Managing the development of user acquisition approaches in key channels based on their algorithms
• Establishing that all user acquisition activities either conform to pre-established purchasing algorithms or are part of an approved test with a clear and achievable goal
• Performing analytical research, generating hypotheses, and carrying out experiments
• Working autonomously with data—launching, analyzing and interpreting the results of advertising campaigns
• Working hand-in-hand with the creative team, sharing UA insights to empower and refine the creative strategy
• Building strong relationships with ad network partners/AMs and lead the adoption of new tools and testing opportunities

What we need from you:

• 3+ years of hands-on UA experience in mobile games
• Experience with IAP-, hybrid or IAA-monetised titles at different stages of development (growing/mature)
• Skilled in managing multiple ad networks (AppLovin, Unity, Mintegral)
• Proficient in data analysis and reporting skills
• Flexible critical thinking
• Upper Intermediate level of English to communicate with partners

What we'd like:

• Experience with incentivized traffic sources
• Experience with SQL and Tableau

What you'll like about us:

• Remote/hybrid options: choose official employment in Georgia, Montenegro, Lithuania, or Cyprus, or work via a B2B contract from select countries
• Professional growth: we offer English lessons with an instructor, pay for trips to professional conferences, and partially reimburse employees for education
• Flexibility: sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project
• Teamwork: we value the expertise of every member of our team, so we really listen to each other
• Data-driven decision-making: all our product-related decisions are ultimately based on metrics, not subjective feelings
• Plus all the standard stuff: official employment, health insurance, and partial reimbursement for your gym membership

The recruitment process will consist of two phases: an interview with our Talent Acquisition Specialist and a technical interview with our Head of UA and Chief Marketing Officer.