Retail Marketing Specialist in Uzbekistan

Core responsibilities

• Develop local RE strategy and 7Ps execution plans inline with Divisional strategies
• Strengthen Retail Marketing team capabilities in Shopper insights, 7Ps fundamentals & analytics to drive quality decisions
• Drive alignment, communication and execution with excellence of key Retail Marketing/ Marketing/ Commercial initiatives within Uzbekistan
• Control efficiency of GtN spend to drive NS growth
• Build RGM mindset within the organization
• Lead Vispera implementation & BSBF demand generation program

Job Tasks

• Develop and execute 7Ps strategy by RE & Introduce Shopper Solutions
• Lead and implement TPR strategy and GtN control discipline
• Lead and support all commercial business processes in the organization including monthly commercial business planning initiatives, Annual Commercial Planning, New Products Go-to-Market
• Manage Annual Retail Marketing Budget
• Lead Uzbekistan RGM workshop preparation & follow up on key initiatives
• Roll-out in Uzbekistan global Initiative, designed to elevate significantly engagement level with Top Customers
• 12M Grid management – Modern Trade & Traditional Trade
• GTN planning & control
• Prioritize Retail Environments (RE) for ISAs / promo activities
• Align and approve Tasks to do (KPIs for the month) by REs to field teams
• Participate in Key Customer negotiations
• Lead New Product Launches (NPLs)
• Build processes to gain RE insights leading to building RE strategy
• Build ROI evaluation capabilities at activity levels
• Recommend changes in grids/activities based upon learnings/insights
• Own all field team promotion activities & results. Modify based on learnings/insights
• Effectively lead local Retail Marketing meeting & participate in HUB-level RM meetings
• Lead Vispera implementation & BSBF demand generation program

Competencies required

Experience in a marketing position in FMCG (2-3 years).

Experienced Excel, PowerPoint.

English (Upper - Intermediate).

Experience in support function is preferable.

Education:

• Higher Education (Marketing) or related field