VP Marketing Kazakhstan

Core responsibilities:

• Define and lead marketing strategy and brand positioning across Kazakhstan and export markets;
• Develop and align portfolio and brand strategies with global;
• Drive brand growth, profitability, and marketing effectiveness;
• Optimize marketing processes, budgets, and campaign performance;
• Adapt global campaigns and lead impactful local activations;
• Lead innovation and NPD initiatives across regional markets;
• Identify growth opportunities and ensure successful product launches;
• Build and develop a strong Marketing team with the right talent and capabilities;
• Contribute to Carlsberg Kazakhstan’s strategic and commercial agenda.

What we’re looking for:

• University degree in Marketing/MBA preferred;
• 10+ years of marketing experience, including 6+ years in brand/trade/channel development, ideally in FMCG;
• Strong English skills; Russian is an advantage;
• Deep understanding of KZ, UZ, and KG markets with strong commercial thinking.
• Innovative and creative mindset with solid analytical and planning skills;
• Experience working with advertising, media, and promotion agencies;
• Strong P&L orientation and sound decision-making in a fast-paced environment;
• Proven leadership and ability to work effectively in a multicultural team.