Head, Marketing & PR

Responsibilities:

• Develop and implement the company’s Public Relations and Communication Plan.

• Shape and maintain a positive corporate image through strategic PR initiatives and media relations.

• Oversee and evaluate the effectiveness of communication and PR activities.

• Manage crisis communication, monitor public sentiment, and coordinate responses across departments.

• Ensure continuous improvement and the use of modern communication technologies.

• Provide timely information and media support for the company’s leadership and new initiatives.

• Build and maintain effective relationships with media, public organizations, and opinion leaders.

• Organize press conferences, briefings, and PR campaigns to enhance brand reputation and passenger loyalty.

• Prepare internal spokespersons for public speaking and coordinate with external experts.

• Supervise the Public Relations Department, manage the team’s performance, development, and budget.

• Represent the company in public, media, and corporate interactions, ensuring alignment with corporate values.

Requirements:

• Higher professional education in journalism, public relations, communications and media, marketing, or management.

• At least 5 years of total work experience, including:

  • 5 years in public relations and/or marketing/advertising and/or press office/media,

  • 3 years in a managerial position.

Competencies and Skills:

• Knowledge of public relations, SMM, sociology, psychology, marketing, and management fundamentals.

• Understanding of methods for analyzing, planning, and forecasting information processes and mass communication.

• Knowledge of organizing and preparing press releases, media briefings, press conferences, forums, and PR campaigns.

• Strong negotiation skills.

• Knowledge of digital marketing.

• Experience in online reputation management and digital brand promotion.

• Ability to use internal and external communication channels effectively.

• Knowledge of methods for evaluating PR effectiveness and motivating performance in communications.

• Understanding of crisis communications and media market trends.

• Fluency in Kazakh and Russian, preferably English at Upper Intermediate level.