Marketing Manager (Tourism / Travel Industry)

Rayda Tour Operator is an international travel company with offices in three countries, specializing in outgoing, incoming, and corporate tourism.
We are looking for a creative and goal-oriented Marketing Manager ready to grow our brand and promote our products both locally and internationally.

Responsibilities

Develop and implement the company’s marketing strategy across key business channels: Outgoing, MICE, Incoming, Corporate, and Ticketing.

Create and execute marketing strategies for international offices in Georgia and Uzbekistan.

Managing two main social media pages (Rayda Travel, Rayda Tour Operator)

Manage digital and traditional marketing, including: setup and optimization of targeted advertising (Meta, Instagram, TikTok, LinkedIn, YouTube); Planning and analysis of Google Ads campaigns; Email marketing and CRM communications;

Organization of offline activities – exhibitions, partner campaigns, and presentations. Manage branding and PR, ensuring strong visibility and recognition of the company.

Develop and promote new travel products and destinations.

Participate in national and international business events, B2B meetings, and exhibitions.

Conduct marketing research and competitive analysis to adapt strategies to market trends.

Actively engage in professional communities and business clubs to promote the Rayda brand.

Support and organize FAM trips, exhibitions, and corporate events.

Identify and develop new partnerships and corporate sales channels.

Collaborate effectively with international offices.

Analyze marketing performance and prepare monthly KPI reports.

Requirements

Minimum 3 years of experience in marketing

Fluency in Azerbaijani, Russian and English

Proficiency with Meta Ads, Google Ads, Bitrix24, SendGrid, Canva

Strong creative and analytical thinking, self-motivation, and responsibility