Senior PPC Specialist

The recruiting agency Brightman invites a Senior PPC Specialist to join the team.

The customer is an international IT company specializing in software development, mobile applications, and web development for various industries. The company offers a wide range of services, including custom software development, IT consulting, project management, DevOps, support, and maintenance.

With offices in the USA, Europe, and the UK, the customer has established itself as a reliable technology partner on a global scale. The company collaborates with clients from diverse sectors such as financial services, healthcare, logistics, media and entertainment, telecommunications, and more.

Responsibilities:

• Developing and implementing Google Ads campaigns with a focus on efficiency and scalability.
• Managing large advertising budgets to ensure optimal allocation and control of key KPIs.
• Continuously optimizing campaigns (keywords, ads, bids, targeting) to achieve performance goals.
• Monitoring and analyzing key metrics (CTR, CPA, ROAS, Conversion Rate, Impression Share, CPL, etc.), preparing regular reports for C-level, and proposing actionable next steps.
• Implementing and testing new advertising tools and formats.
• Setting up and maintaining conversion tracking and attribution systems.
• Researching market trends, competitors, and user behavior to identify new growth opportunities.

Must-haves:

• Experience in digital marketing for at least 5 years, including 3+ years in senior-level Google Ads (B2B/IT).
• Proven experience managing large budgets and driving ROI-focused campaigns.
• Strong knowledge of Google Ads tools: Search, Display, Video, Performance Max, Shopping.
• Hands-on experience with GA4 and GTM, including event and funnel setup.
• Solid understanding of attribution models and end-to-end analytics.
• Advanced skills in data analysis, dashboards, and BI tools.
• English proficiency is from Intermediate or higher.

Nice to have:

• Experience with LinkedIn Ads and Bing Ads.
• Work with US, European, UK, and MENA markets.
• Background in an agency or managing multiple campaigns simultaneously.
• Automation skills with scripts or tools (e.g., Google Ads Scripts, Zapier, Looker Studio).

Reasons why this job would be interesting to you:

• Mentoring and adaptation systems for new employees to integrate comfortably into the team and work.
• A cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• Access to the best educational platforms, seminars, and practices.
• Medical insurance with dental coverage.
• Compensation for the cost of gym memberships.

*Planned to be created and filled (prospective vacancy)