User Acquisition Marketing Specialist

Build apps that truly make a difference.

We're a fresh and ambitious AI studio creating meaningful, in-house products that empower people through better mental health, education, and personal growth. Our work combines human empathy with cutting-edge AI — and we're just getting started.

Role Description

We're looking for a creative and experienced Marketing Specialist to join our passionate, fast-moving team. If you're excited by the idea of scaling mobile apps that are not just smart but soulfully designed — we want to hear from you.

What you'll do:

• Plan, launch, and optimize advertising campaigns for mobile apps across Facebook Ads, TikTok Ads, Apple Search Ads, Google Ads, and other platforms
• Develop, implement and test creative ideas and advertising strategies
• Drive traffic acquisition using Web-to-App and Web-to-Web funnels
• Take full ownership of the project's UA strategy: set goals, generate and test growth hypotheses, and scale winning campaigns
• Collaborate with product and analytics teams to test new ideas and achieve optimal results
• Analyze campaign performance, channels, formats, and creatives to identify growth opportunities

Requirements

• 3+ years of experience in mobile app marketing and user acquisition
• Strong understanding of subscription-based monetization models
• Hands-on experience with Facebook Ads, TikTok Ads, Apple Search Ads, Google Ads, and other platforms
• Proven track record of working with Web-to-App and Web-to-Web funnels
• Ability to independently plan and execute UA strategies
• English level: Intermediate or higher
• Analytical mindset with experience in performance tracking and optimization
• Portfolio of successful campaigns with case studies, screenshots, and measurable results (CPI, LTV, ROAS, conversion rates)
• Verified achievements with links to apps you've promoted and documented performance improvements

Nice to Have

• Experience promoting apps in Mindfulness or Health & Fitness categories
• Experience developing, testing, and optimizing web funnels
• Knowledge of creative testing methodologies
• Familiarity with mobile app analytics tools (Adjust, AppsFlyer, Firebase)
• Understanding of ASO (App Store Optimization)

What we offer

• Flexible schedule — full-time или part-time
• Performance bonuses tied to campaign success metrics
• Professional development budget for courses and certifications
• Work on meaningful AI-powered products that serve real human needs
• Culture of wellness and purpose — we move fast, but with intention
• Small, values-driven team where your strategies directly impact growth
• Access to premium tools and platforms for campaign management