Senior Web Analyst

VIDEN is a digital advertising agency that partners with eCommerce brands to help them grow through smart marketing decisions backed by analytics. We specialize in Google Marketing Platform and Facebook Ads Advertising. Google Analytics (360), Google Tag Manager (360); Looker (Data) Studio; Google Ads, Search 360; Campaign Manager, Display & Video 360.

We are currently seeking a highly experienced and detail-oriented Senior Web Analyst to lead our web analytics initiatives. The ideal candidate will possess exceptional analytical skills, problem-solving abilities, and a strong desire to foster growth in the digital industry. This role is well-suited for an individual who is passionate about data and is eager to guide clients in making informed decisions based on website performance.

Responsibilities:

◆ Lead the Web Analytics projects in collecting, analyzing, and interpreting website data using tools like Google Analytics, Google Tag Manager, Looker Studio and other web analytics and marketing platforms (mostly Google stack).
◆ Understand business needs and transform them into technical requirements for web analytics implementation.

◆ Support all aspects of web analytics implementation, including tracking audit, implementation plan, setup, documentation, tools configuration, reporting and user administration.
◆ Analyze and manipulate large datasets to uncover actionable insights.
◆ Identify and interpret trends and patterns, providing data-driven recommendations and optimization strategies for clients.
◆ Collaborate with cross-functional teams, including Marketing, to design and implement tracking solutions (tag management, conversion tracking) and build dashboards and reporting frameworks that drive better business decisions and highlight opportunities for improvement.
◆ Continuously expand expertise in web analytics best practices, industry trends, and emerging tools and technologies.

Requirements:

◆ 3-5+ years of experience in web analytics (agency and/or client side), including data collection, analysis, and interpretation.
◆ Strong expertise with web analytics tools (Google Analytics preferred), tag management solutions (GTM), data visualization platforms (Looker Studio, Tableau, Power BI, or similar), and BigQuery.
◆ Ability to ask the right questions to understand business problems and define measurable business goals.
◆ Proficiency with A/B testing tools (Google Optimize, Visual Website Optimizer, or Optimizely).
◆ Deep knowledge of current best practices, standards, and methodologies in web analytics.
◆ Strong numerical, statistical, and analytical skills, with the ability to identify issues, trends, and actionable insights in data.
◆ Familiarity with JavaScript, especially in the context of tag management, 3rd-party marketing tags, and troubleshooting analytics implementations.
◆ Proficiency in written and spoken English (minimum B2 level).

Why Join VIDEN?

◆ Flexible working hours from 11:00 AM to 7:00 PM, Monday through Friday.

◆ A 3-month paid trial period to ensure a good fit for both parties.
◆ Access to paid English courses to improve your language skills.
◆ Comprehensive medical insurance coverage.
◆ Financial support for sports activities to promote a healthy work-life balance.
◆ Collaborative and supportive work environment with opportunities for growth and advancement.
◆ Competitive salary and benefits package
◆ Opportunity to work with a diverse client base and make a real impact on their digital success.
◆ Regular team-building events, workshops, and training opportunities.

If you are a motivated and detail-oriented individual with a passion for data analysis and digital marketing, we'd love to hear from you!
https://gsz.gov.by/registration/employer/vacancy/1632002/detail-public/