Senior Category / Brand Manager (FMCG)

The Role

Assortment Management

• Maintain and update the assortment matrix.
• Evaluate SKU performance and make decisions on rotation, replacement, or delisting.
• Ensure category assortment meets company’s strategic goals and sales coverage.
• Plan and monitor sales, profitability, and stock turnover.
• Provide up-to-date information to internal and external stakeholders through reports and presentations.

Market & Consumer Analysis

• Collect and monitor market data from open and internal sources (market share, turnover).
• Analyze competitor offers (features, pricing, packaging).
• Identify consumer trends and translate them into actionable initiatives for the category.

Category Strategy Development

• Develop and implement mid- and long-term plans for category growth.
• Initiate projects to expand assortment, increase sales, and improve profitability.
• Align category plans with the Brand Director and Marketing Director, report regularly on KPIs.

Analytics & Assortment Optimization

• Conduct regular ABC analysis and propose assortment optimization.
• Build and manage the assortment matrix based on data-driven insights.

Pricing & Positioning

• Analyze price segments and build competitive pricing ladders.
• Prepare and implement pricing policy, including promotion and discount analysis.
• Set prices for new SKUs across different sales channels.

Sales Support & Collaboration

• Deliver training sessions on assortment for sales teams and partners.
• Prepare and present new products to distributors and retail chains.
• Participate in key account meetings, planogram discussions, and product rotations.

Product Launch & Lifecycle Management

• Develop and align product briefs and roadmaps for new launches.
• Coordinate cross-functional teams (Procurement, R&D, Quality, Sales) during product launches.
• Conduct post-launch analysis, gather feedback from customers and sales teams.
• Ensure product characteristics meet market requirements, approve changes in packaging or recipes.

The Candidate

• Proven experience in category/brand management within FMCG
• Strong analytical mindset with ability to work with data
• Knowledge of pricing, assortment management, and product launch processes in FMCG.
• Skilled in presentations, negotiations, and building persuasive communication with different stakeholders (internal teams, distributors, retailers).
• Proactive, results-oriented, and able to challenge assumptions while driving efficiency.
• Excellent organizational skills, able to manage multiple projects simultaneously under pressure.
• Dynamic, energetic, and highly engaged, with a strong drive for continuous learning and self-development.