PR & Communications Manager

Purpose of the Role

The PR & Communications Manager is responsible for building and protecting the public image, reputation, and visibility of Teach For Uzbekistan. This role leads the organisation’s external communications, press relations, digital presence, and influencer engagement, ensuring TFU is widely recognised as a leader in educational equity and social transformation. The role requires a strategic communicator and skilled practitioner with expertise in media relations, branding, social media management, and event communications. The PR & Communications Manager will design and execute a comprehensive communications strategy to engage the public, influence stakeholders, and build strong recognition of TFU’s mission both nationally and internationally.

Key Responsibilities

1. Strategic Communications & Brand Management

• Develop and implement a comprehensive communications strategy aligned with TFU’s mission and goals.
• Strengthen brand identity and ensure consistent messaging across all channels. • Monitor public perception and manage reputation risks. • Position TFU as a thought leader in education and social change through proactive communication campaigns.

2. Media & Influencer Relations

• Build and maintain strong relationships with journalists, editors, media outlets, and influencers.
• Draft and distribute press releases, opinion articles, and media statements.
• Secure high-quality media coverage across print, broadcast, and online platforms.
• Manage crisis communication and act as the organisation’s spokesperson when required.
• Engage relevant influencers to expand TFU’s visibility and credibility.

3. Digital & Social Media Management

• Oversee all digital channels, including website, social media (Facebook, Instagram, LinkedIn, YouTube, Telegram, TikTok), and newsletters.
• Develop and manage content calendars to ensure engaging, mission-driven storytelling.
• Analyse social media and digital analytics to optimise reach, engagement, and impact.
• Ensure digital platforms reflect TFU’s brand values and reinforce its leadership image.

4. Events & Public Engagement

• Lead communications for TFU events, including press conferences, training launches, summits, and community events.
• Ensure strong event branding, media presence, and high-profile coverage.
• Coordinate logistics and communication for donor events, board meetings, and highlevel stakeholder engagements.
• Manage public campaigns to engage citizens, schools, and communities in TFU’s mission.

5. Research, Monitoring & Reporting

• Conduct stakeholder mapping and media monitoring to assess visibility and influence.
• Develop and maintain a media database and influencer engagement tracker.
• Provide communication performance reports with data-driven insights.
• Benchmark against leading NGOs, education organisations, and global Teach for All partners.

Qualifications Required

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Minimum 3 years of professional experience in PR, media, communications, or branding.
• Proven track record of working with press, influencers, and social media campaigns.
• Strong digital literacy, including social media management tools (Meta Business Suite, Hootsuite, Buffer, etc.).
• Fluency in Uzbek and English (written and spoken)

Qualifications Preferred

• Master’s degree in Communications, Media, or Marketing.
• 5+ years of relevant professional experience, including international or NGO sector exposure.
• An existing strong network of media, journalists, and influencers in Uzbekistan.
• Experience in crisis communication and reputation management.
• Familiarity with design tools (Canva, Adobe Creative Suite) and content production.

Competencies & Attributes

• Strategic communication: Ability to design campaigns that influence perception and build reputation.
• Media fluency: Skilled in media relations and understanding of the news cycle.
• Digital expertise: Strong command of social media, content creation, and online engagement strategies.
• Storytelling ability: Excellent written and oral communication skills.
• Project management: Ability to manage multiple campaigns, events, and deadlines simultaneously.
• Analytical mindset: Uses data and insights to evaluate communication impact.
• Creativity & innovation: Brings fresh ideas for public engagement and visibility.
• Integrity & professionalism: Represents TFU with credibility, transparency, and responsibility.

What We Offer

• A leadership role in shaping the public image and visibility of Teach For Uzbekistan.
• Opportunity to engage with media, influencers, and high-profile stakeholders.
• Professional development and access to global best practices through the Teach For All network.
• A dynamic, mission-driven organisational culture focused on innovation and collaboration.
• Competitive compensation package commensurate with experience.