Email Deliverability Specialist

iPlayTech

Email Deliverability Specialist

Описание вакансии

We are looking for an Email Deliverability Specialist to ensure stable and high email deliverability across all our communication channels. In this role, you will be responsible for analyzing and improving our technical infrastructure, managing domain/IP reputation, and developing a long-term strategy to increase inbox placement and engagement.

🎯 Key Responsibilities

  • Ensure consistently high deliverability rates for transactional and marketing emails
  • Conduct advanced diagnostics and audits (SPF, DKIM, DMARC, DNS configurations, blacklist monitoring, etc.)
  • Manage sender reputation and proactively prevent blacklisting
  • Collaborate with marketing and IT teams to align campaigns with best deliverability practices
  • Monitor global compliance standards (GDPR, ESP policies)
  • Analyze key email metrics (Open/Click/Bounce/Complaint Rates) and provide actionable recommendations

📌 Key Tasks During Probation (First 2–3 Months)

  • Month 1: Conduct a full audit of email infrastructure and fix critical vulnerabilities (SPF/DKIM/DMARC, DNS, IP reputation). Provide a detailed report with improvements.
  • Month 2: Optimize database segmentation and subscriber engagement; implement monitoring tools (Postmaster Tools, InboxAlly, etc.) with weekly reporting.
  • Month 3: Achieve >98% delivery rate on new IPs/domains or stabilize existing infrastructure; prepare a strategic 12-month roadmap for deliverability improvements.

Requirements

  • 2+ years of experience in email marketing or deliverability management
  • Proven track record in improving email deliverability
  • Strong knowledge of SPF, DKIM, DMARC setup and troubleshooting
  • Hands-on experience with tools like Folderly, Warmy, GlockApps, mail-tester, Postmaster Tools
  • Familiarity with ESPs (Customer.io, Sendgrid) and CRM integrations
  • Analytical skills with experience in reporting (PowerBI, Looker Studio or similar)
  • Understanding of GDPR and other compliance requirements
  • Ability to explain technical concepts clearly to non-technical stakeholders

    Why Join Us?

  • Remote-first format: Mon–Fri, 10:00–19:00 (UTC+2). 🏡
  • Paid vacation, sick leave & an extra day off for your birthday. 🎂
  • Competitive compensation reflecting your expertise. 💶
  • Corporate events to learn, grow & connect.
  • No micromanagement: initiative and fast decision-making are encouraged. ⚡
  • Ongoing professional development & support. 📚
  • Dynamic work environment in a profitable, forward-thinking company.
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