CRO Specialist

Описание вакансии

Overview

We is seeking a data-driven Conversion Rate Optimization (CRO) Specialist to improve performance across our key landing pages. You’ll be responsible for building, testing, and optimizing experiences that convert technical audiences — including DevOps, IT managers, and SREs — into qualified leads.

Primary Responsibilities

• Build, launch, and iterate landing pages using tools like Unbounce

• Design, run, and analyze A/B and multivariate tests

• Analyze user behavior with GA4, Hotjar, Clarity, and similar tools

• Collaborate with PPC, SEO, and design teams to align on-page messaging with traffic sources

• Recommend and implement layout, copy, and UX improvements

• Track and report on weekly conversion rate performance

• Maintain a testing roadmap tied to strategic business goals

Key Tasks by Frequency

Daily:

• Monitor live page performance and user behavior

• Collaborate with internal teams to address quick wins or urgent changes

Weekly:

• Launch 2 landing pages (1 per product)

• Align with active PPC campaigns and message testing

• Report weekly on CRO performance and test outcomes

Monthly:

• Identify high-impact test opportunities

• Compile insights from heatmaps, scroll maps, and funnels

• Present recommendations and performance reports to leadership

Skills & Qualifications

Analytics & Testing:

• Web analytics: GA4, Adobe Analytics

• A/B & multivariate testing: VWO, Unbounce, Crazy Egg

• Tag management: Google Tag Manager, event tracking

• Data visualization: Looker Studio

UX & Behavioral Insight:

• CRO for technical B2B audiences

• Funnel analysis and friction point diagnosis

• Strong persuasive copywriting (CTAs, headlines)

• Deep understanding of consumer psychology and ethical persuasion

Tech Familiarity:

• Basic HTML, CSS, JavaScript for light changes

• Comfortable in Unbounce, WordPress, Typeform, and other CRO tools

Key Metrics (KPIs)

• Conversion Rate (CR) on priority pages

• Revenue per Visitor (RPV)

• Funnel Drop-off Rate

• Test Win Rate & % Uplift from Winning Tests

Deliverables

• Test reports with outcomes and recommendations

• CRO roadmap by page and campaign

• Behavioral analytics summaries (heatmaps, scroll maps, session replays)

• Optimization playbooks and insight documentation

• Monthly executive reports linking CRO activity to revenue and lead growth

Challenges You’ll Tackle

• Testing with low-traffic environments

• Optimizing for multiple personas and long sales cycles

• Navigating internal resistance to design changes

• Achieving CRO gains while maintaining brand credibility in a technical space

• Competing with top-tier players

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