Overview
We is seeking a data-driven Conversion Rate Optimization (CRO) Specialist to improve performance across our key landing pages. You’ll be responsible for building, testing, and optimizing experiences that convert technical audiences — including DevOps, IT managers, and SREs — into qualified leads.
Primary Responsibilities
• Build, launch, and iterate landing pages using tools like Unbounce
• Design, run, and analyze A/B and multivariate tests
• Analyze user behavior with GA4, Hotjar, Clarity, and similar tools
• Collaborate with PPC, SEO, and design teams to align on-page messaging with traffic sources
• Recommend and implement layout, copy, and UX improvements
• Track and report on weekly conversion rate performance
• Maintain a testing roadmap tied to strategic business goals
Key Tasks by Frequency
Daily:
• Monitor live page performance and user behavior
• Collaborate with internal teams to address quick wins or urgent changes
Weekly:
• Launch 2 landing pages (1 per product)
• Align with active PPC campaigns and message testing
• Report weekly on CRO performance and test outcomes
Monthly:
• Identify high-impact test opportunities
• Compile insights from heatmaps, scroll maps, and funnels
• Present recommendations and performance reports to leadership
Skills & Qualifications
Analytics & Testing:
• Web analytics: GA4, Adobe Analytics
• A/B & multivariate testing: VWO, Unbounce, Crazy Egg
• Tag management: Google Tag Manager, event tracking
• Data visualization: Looker Studio
UX & Behavioral Insight:
• CRO for technical B2B audiences
• Funnel analysis and friction point diagnosis
• Strong persuasive copywriting (CTAs, headlines)
• Deep understanding of consumer psychology and ethical persuasion
Tech Familiarity:
• Basic HTML, CSS, JavaScript for light changes
• Comfortable in Unbounce, WordPress, Typeform, and other CRO tools
Key Metrics (KPIs)
• Conversion Rate (CR) on priority pages
• Revenue per Visitor (RPV)
• Funnel Drop-off Rate
• Test Win Rate & % Uplift from Winning Tests
Deliverables
• Test reports with outcomes and recommendations
• CRO roadmap by page and campaign
• Behavioral analytics summaries (heatmaps, scroll maps, session replays)
• Optimization playbooks and insight documentation
• Monthly executive reports linking CRO activity to revenue and lead growth
Challenges You’ll Tackle
• Testing with low-traffic environments
• Optimizing for multiple personas and long sales cycles
• Navigating internal resistance to design changes
• Achieving CRO gains while maintaining brand credibility in a technical space
• Competing with top-tier players
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