Brand Manager

RESPONSIBILITIES:

• Product/Category management
  • Develop product/category strategies built upon the business strategies, deep market analysis and based on local consumer insights.
  • On-going category management – Pricing (RRP, price lists calculation), listings follow-up, forecasting, sales analysis.
  • Closely follow assigned categories performance at point of sale vs. competition via regular in-store visits.
• Media/Communication management
  • Develop media strategy for key product groups, ensure modern and relevant communication channels with high affinity to TA
  • Ensure stable media brand presence supporting key marketing and commercial initiatives
  • Develop relevant communication strategy for key categories and ensure its flawless and timely execution
• Trade marketing
  • Build the respective brand in retail by using in-store environment as medium.
  • Closely cooperate with trade marketing team on in-store consultancy, demonstrations, display programs, other POS materials.
  • Repare and conduct trainings/demonstrations to sales team and field sales force (when necessary). Closely monitor the results.
• Leadership and Cross functional communication
  • Make sure, that all marketing initiatives are properly communicated and aligned internally (HQ, Top management, Sales, Finance, Logistics, Demand planners, etc.)
  • Initiate timely involvement of respective team members into the projects planning and execution
• Cooperation with key customers
  • Participation in negotiations with marketing inputs, ensure proper and timely listings
  • Develop category plans and tailored programs for selective customers in close cooperation with sales team

PROFESSIONAL CAPABILITIES:

• Strategic thinking, analytical skills, leadership, initiative and follow-through, drive for results, customer focus, ability to work effectively in a diverse team, strong communication skills (incl. formal presentation), entrepreneurship

REQUIREMENTS TO THE CANDIDATE:

• Professional experience – min 5 years of successful marketing experience
• Fluent English