Marketing & Game Data Analyst

About the Company

42 Gaming Group is a rapidly growing international gaming operator working in regulated markets with local licenses. We are specialize in the B2C segment. Our operations in Greece have been running successfully for over 3 years, and we continue to actively develop across multiple European markets.

We are expanding our product team and looking for an experienced Product Manager to take ownership of our operations in Serbia and Greece - two fragmented markets with rapid evolution and constant need for deep context, user-centric thinking, and cross-functional coordination.

Responsibilities

• Analyze marketing channel performance: affiliate, paid, organic

• Model LTV, ROMI, and retention by campaign, geo, and traffic source

• Support A/B testing for funnels, landing pages, and bonus activations

• Evaluate game performance across providers: contribution, volatility, engagement

• Build and maintain dashboards for channel and game analytics (Power BI)

• Work directly with raw event data via Kafka (e.g., clickstream, game sessions, conversions)

• Provide insights that drive marketing and casino content decisions

• Act as analytical partner to both user acquisition and game/content teams

Requirements

• Experience in data analytics, preferably in iGaming or digital marketing

• Advanced SQL and experience with attribution platforms (AppsFlyer, Affilka or similar)

• Understanding of behavioral metrics at both player and game level

• Power BI proficiency for creating actionable reports and visualizations

• Hands-on experience with event pipelines (Kafka, Segment, or equivalent)

• Ability to interpret business needs and translate them into analytical frameworks

• Comfortable working cross-functionally in remote, fast-paced environments

• Fluent English

Would be a plus

• Experience in performance marketing or user acquisition for high-volume products

• Knowledge of RTP, volatility, hit rate, and other game design metrics

• Familiarity with content monetization strategies and feature A/B testing

• Understanding of attribution modeling and multi-touch conversion paths

• Exposure to game provider data and product/content launch support

What We Offer

• Remote work opportunity

• Private health insurance

• 4 paid sick days and one additional 1 day off per calendar year

• Compensation for sports activities

• Free online English lessons with a native speaker

• A generous employee referral program

• High level of autonomy and decision-making authority

• Opportunity to work with international cross-functional teams

• Direct impact on business results and strategic initiatives