Content Writer

We are looking for an employee for a our client company (Babyark)

About Babyark

At Babyark, we’re on a mission to redefine child safety products through world-class design, advanced engineering, and smart technology. As we grow our direct-to-consumer brand, we’re looking for a sharp and agile Content Writer who can build and execute a powerful content strategy across all key channels—blending storytelling with performance.

Role Overview

This role spans across blog and SEO content, email marketing, and research & educational materials. You will be responsible for managing the full content workflow—from planning and writing to SEO optimization, publishing, and performance tracking. AI-powered content creation and optimization is not just encouraged—it’s expected.

You’ll work closely with marketing, product, and design teams to ensure all content is aligned, impactful, and conversion-oriented.

Key Responsibilities

• Own and manage the content calendar for blog, email, and research & education (R&E).

• Write and optimize content for SEO using SEMrush, publishing regularly on the website.

• Create and manage email campaigns and flows in Klaviyo, including segmentation and A/B testing.

• Leverage AI tools (e.g., ChatGPT, Gemini, Claude) to streamline content creation, research, and optimization.

• Publish blog and R&E content directly to the website (Shopify, Webflow, or CMS platform).

• Apply SEO best practices to content structure, meta descriptions, internal linking, and keyword targeting.

• Analyze content performance and iterate based on insights from Google Analytics, SEMrush, and Klaviyo metrics.

Required Skills & Tools

• Strong writing and editorial skills with experience in SEO content strategy.

• Proven track record managing and growing content in a DTC or eCommerce environment.

• Hands-on experience with SEMrush (or similar tools) for keyword research, content optimization, and performance tracking.

• Proficiency in Klaviyo for setting up automated flows, campaign emails, and testing.

• Familiarity with CMS platforms and basic HTML formatting.

• Expertise using AI tools like ChatGPT, Gemini, Claude, and AI writing assistants (e.g., Jasper, Copy.ai).

• Ability to balance long-form content, short-form copy, and conversion-oriented messaging.

What We’re Looking For

• 3+ years of experience in content marketing or digital writing roles.

• A proactive mindset, able to work independently and iterate fast.

• Passion for using technology and AI to enhance creative workflows.

Strong attention to detail and an understanding of brand tone and positioning.