Shopper Marketing Manager / Trade Marketing Manager Kazakhstan

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

About the Role:

As the Marketing Manager for Kazakhstan, you will play a central role in shaping and executing the brand strategy for the market. This position focuses on brand management, new product launches, and strategic marketing planning, with the goal of driving brand equity, market share, and long-term growth. You will lead the development and execution of marketing campaigns, manage the full product lifecycle, and collaborate closely with cross-functional teams to bring innovative products to market. This role offers full ownership of the marketing agenda in Kazakhstan and requires a strong strategic mindset, creativity, and leadership.

Key Responsibilities:

• Brand Strategy & Management: Own and evolve the brand strategy for Kazakhstan, ensuring alignment with global and regional brand positioning. Manage brand equity, architecture, and identity across all touchpoints.
• Product Launches: Lead the end-to-end process of launching new products, from market analysis and concept development to go-to-market execution and post-launch performance tracking.
• Campaign Development: Design and implement integrated marketing campaigns that drive awareness, engagement, and conversion. Oversee creative development and media planning in collaboration with agencies.
• Market Insights & Analysis: Conduct market research and consumer insights analysis to identify opportunities, guide decision-making, and optimize marketing effectiveness.
• Cross-Functional Collaboration: Work closely with sales, finance, regulatory, and supply chain teams to ensure seamless execution of marketing plans and product launches.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
• Team Leadership: Lead and develop a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.

Ideal Candidate Profile:

• Proven experience in brand management or marketing roles within the FMCG or FMCH industry.
• Demonstrated success in launching and managing consumer brands and products.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Excellent project management and cross-functional collaboration capabilities.
• Fluent in English; additional regional languages are a plus.

Preferred Qualifications:

• Experience working in a matrixed, international environment.
• Strong leadership and communication skills, with the ability to influence at all levels.
• Passion for building brands and driving consumer-centric innovation.

What we offer?

Haleon offers a hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of working from home, and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.