Marketing Specialist (SMM, Email Marketing, Analytics)

Responsibilities

• Social Media Management:

  • Develop and publish engaging content (posts, stories, reels) tailored to parents of children under 5.

  • Manage social media accounts (e.g., Instagram, TikTok, Pinterest) with a focus on audience engagement and brand consistency.

  • Plan and execute social media campaigns, including setting up targeted advertising.

  • Monitor and respond to audience interactions, ensuring positive community engagement.

• Email Marketing:

  • Design and send email campaigns (newsletters, promotions, educational content) for parents.

  • Analyze email performance metrics (open rates, click-through rates, conversions).

• Marketing Analytics and Additional Tasks:

  • Research and analyze trends in the children’s content industry (apps, animations, toys).

  • Conduct competitor analysis to identify opportunities and benchmarks.

  • Collaborate with designers and copywriters to create marketing materials.

  • Test new marketing channels and strategies to reach our target audience.

  • Support the development of creative campaigns to promote new products.

Requirements

• 1–2 years of experience in social media marketing, email marketing, or digital marketing.

• Fluent English (written and spoken) to effectively communicate with our English-speaking audience.

• Proficiency with social media platforms (Instagram, TikTok, etc.) and their algorithms.

• Experience with email marketing platforms (e.g., Mailchimp, SendGrid, Klaviyo).

• Familiarity with analytics tools (e.g., Google Analytics, SimilarWeb).

• Strong copywriting skills for creating compelling content in English.

• Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop) or ability to collaborate with designers.

• Understanding of the children’s content market and its audience (parents of young children).

• Creative mindset with the ability to generate ideas for engaging content.

• Strong organizational skills and attention to detail.

Conditions:

• Schedule: 5/2; 7-hour workday; flexible work schedule.
• Payment for courses, business trips, and conferences for professional development.
• 50% reimbursement of foreign language course fees.
• 50% reimbursement of sports activities fees.
• 50% reimbursement of medical expenses.
• 50% reimbursement of the cost of books of any genre.
• Opportunity to purchase necessary work equipment.
• Paid vacation: 20 working days per year.
• Friendly and responsive team, reasonable management.