Trade Marketing Manager

Key Responsibilities:

Develop and implement trade marketing strategies to drive brand awareness and sales growth.

Responsible for the management of the company's outdoor advertising, coordinating with mall managers, advertising agencies, etc., conducting business negotiations, and maintaining and expanding the company's outdoor advertising resources.

Plan and oversee merchandising, in-store visibility, and POSM strategies to enhance brand presence.

Be responsible for conducting market research on the offline advertising images, analyzing the advertising images of this competing product, and producing a detailed report.

Collaborate with suppliers, city managers, sales department, marketing department, etc., to implement OOH, BTL and POSM.

Work in collaboration with the sales, marketing and key client teams to develop and implement effective offline promotion activities

Qualifications:

Bachelor's degree and above

English can be used as a working language.

More than 3 years of relevant work experience

Proficient in using MS Office software, such as Excel, Word, and PPT.

Have excellent negotiation and communication skills, strong stress-resistance ability, good time management skills, and excellent emotional management ability.